Ian Tregillis is a science fiction author who wanted a website that would generate attention about his current and future writing projects. He wanted to measure success using straight page hits. I created a site that was visually rich, with plenty of interactive pieces along the way. “I'm speechless. You've exhausted my vocabulary for amazement,” Ian wrote to me, “This is a thousand times cooler than I had even imagined. It's just... wow. Wow.”

TigerOx Painting, a local home painting contractor, needed a holiday greeting card to keep them in front of their existing clients and generate new business during the traditionally slow winter season. They could tell if it worked by how many of their clients called and mentioned the card. 3232 Design created a perforated origami rat card which invited their clients to play. “People love it,” TigerOx tells us, “they’ve been putting them together with their kids. And it’s generated a huge response!”

TigerOx Painting wanted to try a new approach to their winter ad campaign, and asked me to come up with something that would really catch the eye of potential clients this winter. TigerOx was looking for an increase in calls, estimates and ultimately projects scheduled during the winter months. I came up with the idea of using a meat thermometer since it would stand out among the other contractor's ads in the local paper.

Local headhunter FindSource, Inc. was looking for a clean, approachable, yet professional-looking logo that would represent how they bring their clients and potential candidates together.