What's 3232 Design?
I'm Richard Mueller, a Minneapolis-based graphic designer with almost 20 years of experience, specializing in web design. I've won several major graphic design awards for my work in web and print.
My skills range from marketing consulting to concepts, design, illustration, and programming.
I take pride in my personalized service and commitment to making my clients happy. I enjoy working with creative professionals designing unique and stunning websites.
Call or email me
today and discover how easy it can be for you or your business to get great design.
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Long ago--in a more steampunk age--there was a rich factory owner whose factories were sitting silent. The boiler that powered all of them was broken. He hired expert after expert, consultants and scientists with rooms full of scientific-looking testing equipment. None of them could figure out why the boiler wouldn't hold any pressure.
One day, as the factory owner was getting very desperate, an unassuming boilerman with a very small toolbox came to his office.
"I hear you're having trouble with your boiler," the boilerman said.
"I am," the owner replied, "but all of the best boilermen have been through here and none of them have been any help. What makes you any different?"
"Probably nothing," the boilerman said. "How about I take a look at it. If I can't fix it, you've lost nothing."
The factory owner thought for a moment, sighed his resignation, and led him to the boiler. The man looked at it for a moment and opened his bag to reveal a small rubber mallet, a piece of chalk, and nothing else.
"That's it? Where is all of your equipment?" the factory owner laughed.
The boilerman nodded, smiled, and marked a small 'X' on the side of the boiler. He picked up the mallet and tapped on the chalk mark, and the boiler roared to life. The owner was surprised but very excited.
A few days later, he got a bill from the boilerman for $1000. He called the boilerman into his office.
"What's this?" he shouted. "All you did was tap it with your little hammer! I'd like for you to itemize this bill for me, please."
The boilerman returned with another bill. The owner read it.
"For tapping with the mallet, $15. For knowing where to tap, $985."
Part Dirty Jobs and part Mythbusters, with a little Cities of the Underworld thrown in. Gritty, badass and industrial yet irreverently professional. Ted Pladson and his team are urban explorers in long-forgotten industrial caverns; silent, awe- inspiring places, decayed and destroyed. “Ted has been walking around with a print out of the logo/design ALL DAY. He loves it!”
Brothers Dani Kollin and Eytan Kollin needed a website (and business cards, custom stock certificates, flyers, and more) to publicize their first book. “LOVE IT!” Dani told me, “this is what you add to a project that someone outside of SF would NEVER think of. Man, I'm dizzy with delight.”
Mark Heath wanted a unique and eye-catching site to sell his cartoons. My solution—tailored to his individual needs—was, he said, “reminiscent of Sherlock Holmes pointing out the concealed obvious. It was perfect. Excellent. Thank you. love it.”
Ian Tregillis is a science fiction author who wanted a website that would generate attention about his current and future writing projects. He wanted to measure success using straight page hits. I created a site that was visually rich, with plenty of interactive pieces along the way. “I'm speechless. You've exhausted my vocabulary for amazement,” Ian wrote to me, “This is a thousand times cooler than I had even imagined. It's just... wow. Wow.”
Ian's website has won two 2008 W3 Silver Awards
, an Adobe Site of the Day
, and has been featured on coolhomepages.com
TigerOx Painting, a local home painting contractor, needed a holiday greeting card to keep them in front of their existing clients and generate new business during the traditionally slow winter season. They could tell if it worked by how many of their clients called and mentioned the card. 3232 Design created a perforated origami rat card which invited their clients to play. “People love it,” TigerOx tells us, “they’ve been putting them together with their kids. And it’s generated a huge response!”
Last year's TigerOx origami card won the Communicator Award of Excellence
for print design.
TigerOx Painting wanted to try a new approach to their winter ad campaign, and asked me to come up with something that would really catch the eye of potential clients this winter. TigerOx was looking for an increase in calls, estimates and ultimately projects scheduled during the winter months. I came up with the idea of using a meat thermometer since it would stand out among the other contractor's ads in the local paper.
Local headhunter FindSource, Inc. was looking for a clean, approachable, yet professional-looking logo that would represent how they bring their clients and potential candidates together.