Who the hell are you?
What is your brand identity? Simply put, it is the public face you present to your audience. Everything that your clients see from you is a part of your brand identity. It's not just your brochure or website, but your business cards, letterhead, proposals and advertisements.

Your potential clients should recognize your website as yours from seeing your business card. They should be able to tell what kind of a company you are. Are you funny and quirky, or conservative and professional? Technical, or creative? Think of keywords that describe you and that's what your design should convey.
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Pladson Environmental
Brand Identity
Pladson wanted a brand that would express their passion for the gritty industrial spaces they make safe for demolotion crews. Part Dirty Jobs, part Mythbusters, part Cities of the Underworld.